With Laurentian Bank/ Banque Laurentienne, I crafted inclusive, SEO-optimized content following accessibility best practices to enhance financial language, engage users, and elevate brand credibility for Laurentian Bank’s flagship websites.
Pitched and developed a video interview series aimed to highlight the diverse career paths of McGill neuroscience alumni and provide valuable insights to current trainees about their myriad career options. https://www.youtube.com/watch?v=HujePplYDYE
Crafted bilingual, SEO-optimized content (English and French) for Parkinson Canada flagship websites.
With Leger Marketing, I created customer-centric SEM ad copy, for Sigvaris Group Canada, delivering relevant and appealing messages that highlight how our product or service benefits customers and meets their wants and needs.
The car won’t start, the roof leaks or, worst of all, smoke is billowing from the attic. Emergencies can happen at any time, and fire is one you can usually prevent with a few precautions.
Client: NAV CANADA (News Canada/ L'édition nouvelles) Title: Can you fly a drone in your yard? Length: 350 words Distribution Date: 2022 FRENCH BELOW. --------- ARTICLE --------- Can you fly a drone in your yard? (NC) Drones have become a popular hobby, and they are not just for people who like flying remote-controlled objects. With... Continue Reading →
We all know that chicken came first, but how does plant-based chicken stack up?
Chicken and Cat 